The Bloggers Code Of Ethics - Reviewing Products

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The first of a multi-part series on the bloggers code of ethics, this article will discuss reviewing products. I was going to start with a little article about integrity and credibility, however I found myself taking this whole article in a new direction. So in refocussing, let me cut to the chase.

In order to write reviews which people will value, you need to have built some credibility; otherwise your reviews are as good as a blank piece of cyber paper. So assuming you have some credibility, how do you maintain it?

You really have to be impartial to write a good review. And the way you write your posts, needs to sound impartial. My code of ethics doesn’t say “tell the truth, always!” and reading my code of ethics, you will quickly learn it’s not really about ethics. Read more