Optimising Wordpress Articles – What Do You Need To Do?

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One of the best ways to get traffic to your blog is by targeting key phrases which people search for in Google. How we collect these key phrases is outside the scope of this article, so for now let’s use the phrase “hot pink thong.” Here is a little checklist of the minimum requirements for a key phrase targeted article:

1. Once in the URL
2. Once in the page title
3. Once in a H2 Tag
4. Once in the meta description
5. At least three times in the body
6. At least once in bold
7. At least once in the file name and ALT of an image.

First of all, you need to make sure you have permalinks working on your blog. These are so extremely important it isn’t funny and there is no excuse for you not to have permalinks configured.

If you have the correct plugins installed and configured, such as “All in one SEO Pack”, by posting “Hot Pink Thong” in the title of your blog post, you automatically cover a couple of bases. Simply by including it in the title of your post, you get your keyphrase in the URL (Permalink), the page title, the H2 tag for the post title and in the meta description. How easy is that? Four birds with one stone. If I’m going for a mega-optimised page, I will have ONLY the key phrase in the post title, in this case “Hot Pink Thong” - not - “Check out this hot pink thong”

The next step is writing your content. When writing content you should include your key phrase in the FIRST SENTENCE of your post. This will cross off two more points, one for the meta description, and one for a reference in the body.

I suggest you BOLD the second instance of your key phrase within the article, and then I would generally underline the third, but this isn’t really required. If you can slip the keyphrase into a natural spot in your post more often, go for your life. Higher keyword saturation is always better.

Finally I always add an image. The filename of the image will be my keyphrase “hotpinkthong.jpg” and the alt of my image will also be my keyphrase “Hot Pink Thong” - This ensures we have our key phrase all over our article.

If you want to take it a step further, configure a tags plugin (All in one SEO plugin) and include the keyphrase in the tags. I also prefer to include up to four images, but really, the base minimum numbers in this article will ensure, with good backlinks, your article will rank well for your key phrase.

Following this article I will create a demonstration article for the phrase “Hot Pink Thong” and you can see if I can get it ranked. Not a priority in my life, but a good demonstration regardless. It should be useful for readers to see an optimised article, and to start thinking “optimised articles” - If you do enough optimised article writing, you will catch yourself thinking in optimised thoughts. “Mum, how are you mum, let me show you a picture of yourself mum…. Mum, I think we should do dinner, ok mum?” - It happens to everyone, and if it doesn’t happen to you, you aren’t writing enough optimised content.

Yours in Blogging

Vince